Digital Marketing Specialist

Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our vibrant team in Liverpool. The successful candidate will be responsible for developing and executing digital marketing campaigns that effectively engage our target audience. You will play a crucial role in driving traffic, enhancing brand awareness, and generating leads through various digital channels.

Responsibilities

• Execute digital marketing strategies that align with company goals.
• Utilise analytics tools to track and measure campaign effectiveness.
• Adjust marketing strategies based on data insights and feedback.
• Build relationships with influencers and partners for collaboration.
• Ensure brand consistency across all digital channels.
• Prepare reports and presentations for internal stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree is an advantage

Experience

• 3+ years of experience in a similar role

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Knowledge of user experience and user interface design principles to enhance website traffic.
• Familiarity with marketing automation tools: Experience using tools like HubSpot or Marketo for automating marketing efforts.

Benefits

• Comprehensive health benefits and pension plan
• Opportunities for further training and certifications
• Work-life balance initiatives and team outings
• Supportive and inclusive workplace culture

Company Culture

• Growth Mindset: We promote continuous learning and development opportunities to help our staff grow personally and professionally.
• Supportive Environment: Our management prioritises support and mentorship to help you achieve your career goals.
• Fun Workplace: We believe in maintaining a fun, friendly atmosphere where hard work is rewarded with social activities.