Market Research Analyst

Job Description

As a Market Research Analyst at Market Insights Ltd., you'll play a pivotal role in guiding our clients through data-driven decisions. Your ability to analyse market trends and consumer behaviour will help shape strategic initiatives. You will collaborate with cross-functional teams to interpret data, present findings, and provide actionable recommendations.

Responsibilities

• Gather and analyse data on consumers and competitors.
• Conduct surveys and focus groups to gather qualitative insights.
• Prepare reports summarising research findings and market trends.
• Collaborate with marketing teams to align research with strategic objectives.
• Present insights to stakeholders in an understandable format.
• Stay updated on market trends and developments.
• Develop forecasts to aid strategic planning.
• Provide recommendations for new product development based on market research.
• Liaise with external research vendors and partners.
• Support in the creation of marketing messages based on research findings.

Requirements

Education

• Bachelor's degree in a related field
• Master's degree in Market Research or similar is preferred

Experience

• 2+ years of experience in market analysis or consumer insights

Technical Skills

• Survey Design
• Excel Proficiency

Soft Skills

• Team Collaboration
• Presentation Skills

Certifications

• Market Research Certification Program (MRCP)

Languages

• English: Fluent

Advantageous

• Experience in Digital Marketing Research: Proficiency in conducting digital marketing research including social media analysis.
• Familiarity with CRM Software: Experience with tools like Salesforce for market research and analysis.

Benefits

• Comprehensive health insurance.
• Paid annual leave and sick leave.
• Access to training and workshops.
• Employee recognition programmes.

Company Culture

• Diversity: We celebrate diversity and inclusivity in our workforce, ensuring a range of perspectives.
• Continuous Improvement: We strive to improve continuously, both as individuals and as a company.
• Work-Life Balance: We support a healthy work-life balance, allowing our employees to thrive personally and professionally.