Digital Marketing Manager

Job Description

We are seeking a motivated Digital Marketing Manager to lead our digital marketing initiatives. In this role, you will develop and execute comprehensive marketing strategies to increase brand awareness and drive engagement across digital platforms. You will work closely with cross-functional teams to create effective campaigns that enhance our online presence and contribute to our overall marketing goals.

Responsibilities

• Drive user engagement through innovative digital marketing tactics.
• Evaluate and optimize the performance of campaigns and channels.
• Create A/B testing methodologies to improve marketing outcomes.
• Cultivate brand loyalty through effective online engagement strategies.
• Stay updated on digital marketing trends and technologies.
• Assist in the development of brand positioning and messaging.
• Facilitate collaboration between marketing and other departments.
• Report directly to the Marketing Director on project progress.

Requirements

Education

• Bachelor's degree in Marketing, Business, or equivalent
• Digital Marketing certification is a plus

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Knowledge of A/B testing methodologies to optimise campaigns.
• Proficiency in video marketing: Experience in creating and managing video marketing initiatives.

Benefits

• Comprehensive health benefits including dental and vision
• Generous holiday allowance and sick pay
• Access to ongoing training and development programmes
• Opportunities for career advancement

Company Culture

• Inclusivity: We are committed to fostering an inclusive workplace where everyone feels valued.
• Work-Life Balance: We promote a healthy work-life balance to ensure our employees' well-being.
• Empowerment: We empower our team members to take ownership of their work and make an impact.