Digital Marketing Manager

Job Description

As the Digital Marketing Manager, you will lead our marketing team to develop and execute innovative strategies across multiple digital channels. You will manage campaigns, optimise performance, and harness analytics to drive growth. The ideal candidate has a strong background in digital marketing and a passion for creativity.

Responsibilities

• Oversee all aspects of digital marketing, including SEO, SEM, and PPC.
• Create engaging multimedia content for diverse digital platforms.
• Develop comprehensive marketing reports to inform stakeholders.
• Monitor and respond to online reviews and customer inquiries.
• Implement marketing automation tools to streamline processes.
• Conduct market research to identify target audience segments.
• Manage customer feedback loops to enhance service offerings.
• Ensure compliance with data protection regulations.
• Collaborate with product teams to promote new launches.
• Facilitate workshops and training sessions on digital marketing best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or related discipline
• Master's degree preferred

Experience

• 5+ years of experience in a marketing management role

Technical Skills

• PPC Advertising
• Content Management Systems (CMS)

Soft Skills

• Critical Thinking
• Teamwork

Certifications

• Digital Marketing Institute (DMI) Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with conversion rate optimisation (CRO): Expertise in enhancing website conversion rates through A/B testing.
• Familiarity with influencer marketing: Experience in engaging influencers to promote brand messages.

Benefits

• Generous salary and annual performance bonuses
• Health, dental, and vision coverage for employees
• Flexible working arrangements including remote work
• Opportunities for further training and advancement

Company Culture

• Growth Mindset: We promote a growth mindset, encouraging continuous learning and personal development.
• Community Engagement: Our company actively engages with the community and supports local initiatives.
• Employee Wellbeing: We prioritise our employees' wellbeing, providing support and resources.