Digital Marketing Manager

Job Description

As a Digital Marketing Manager at our Birmingham office, you will play a crucial role in developing and executing innovative marketing strategies. The ideal candidate should have a proven track record in digital marketing, a passion for technology, and excellent management skills. Your primary responsibilities will involve leading marketing campaigns, analysing performance metrics, and collaborating with cross-functional teams to enhance brand visibility.

Responsibilities

• Drive the overall digital marketing strategy as part of the company’s growth objectives.
• Manage a team of digital marketing specialists to execute campaigns.
• Evaluate and improve website analytics and user interaction metrics.
• Develop training programs for marketing staff to improve skills.
• Maintain effective budgeting and resource allocation for marketing.
• Foster a data-driven culture within the team for continuous improvement.
• Engage with customers through various online platforms to gather feedback.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Advanced degree in relevant field is preferred

Experience

• 5+ years of experience in digital marketing, with a focus on management

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Creative Thinking
• Project Management

Certifications

• Digital Marketing Certification from HubSpot
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in graphic design software: Experience with tools such as Adobe Creative Suite.
• Google Analytics expertise: Advanced skills in Google Analytics for in-depth analysis.

Benefits

• Comprehensive health insurance
• Pension scheme with company contribution
• Generous holiday allowance
• Employee training programs

Company Culture

• Inclusivity: We embrace diversity and inclusion in all aspects of our operations.
• Employee Empowerment: We empower our employees to take ownership and initiative in their roles.
• Community Engagement: Our company supports community engagement through various volunteer initiatives.