E-commerce Marketing Manager

Job Description

We are seeking an E-commerce Marketing Manager to drive our online marketing initiatives. The ideal candidate will develop and implement effective marketing strategies to enhance brand visibility and drive sales. You will manage campaigns across various channels, including social media, email, and paid advertising.

Responsibilities

• Oversee the full marketing cycle for e-commerce products.
• Utilize Google Analytics and other tools to track user behaviour.
• Implement A/B testing for all campaigns to enhance efficiency.
• Develop retargeting strategies to improve conversion rates.
• Organize promotional activities and events.
• Collaborate with customer service to enhance user experience.
• Manage CRM tools to improve customer segmentation.
• Provide weekly performance reports to management.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree in Business Administration is preferred

Experience

• 4+ years of experience in e-commerce management

Technical Skills

• PPC Marketing
• Content Marketing

Soft Skills

• Leadership
• Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with Conversion Rate Optimization (CRO): Understanding of techniques to improve website conversion rates.
• Proficiency in graphic design tools: Familiarity with tools such as Adobe Creative Suite.

Benefits

• Comprehensive health benefits including dental and vision care
• Employee discounts on products
• 401(k) with generous company match
• Wellness programs and gym membership discounts

Company Culture

• Continuous Improvement: We believe in continuous improvement, offering training and development opportunities.
• Work-Life Balance: We promote a healthy work-life balance to enhance employee well-being.