Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our Glasgow team, where you'll be tasked with interpreting data, formulating reports, and presenting findings. The ideal candidate will have a strong analytical mindset and be able to communicate complex information clearly.

Responsibilities

• Gather and synthesise market data to create reports.
• Perform competitive analysis and benchmarking.
• Provide insights to guide product development and marketing strategies.
• Support project management for research initiatives.
• Facilitate workshops and discussions to present findings.
• Manage multiple research projects simultaneously.

Requirements

Education

• Master's degree in Market Research or related field is preferred

Experience

• 3+ years of experience in a similar role

Technical Skills

• Qualitative and Quantitative Research
• Data Visualisation Tools

Soft Skills

• Teamwork
• Presentation Skills

Languages

• English: Fluent

Advantageous

• Experience with social media analytics tools: Knowledge of platforms for measuring social media performance.
• Familiarity with market segmentation: Ability to segment data and target specific audiences effectively.

Benefits

• Generous annual leave entitlement
• Professional development opportunities
• Team-building activities
• Remote work options available

Company Culture

• Continuous Improvement: We are committed to fostering a culture of learning and development.
• Work-Life Balance: We promote a healthy work-life balance for all employees.
• Social Responsibility: We engage in initiatives that contribute to society and the environment.