Digital Media Analyst

Job Description

As a Digital Media Analyst at our Belfast office, you will be instrumental in driving our digital marketing strategies forward. This role involves analyzing data from various digital channels to enhance our online presence and optimise campaigns. The ideal candidate will have a knack for turning data into actionable insights, ensuring our marketing initiatives are both effective and innovative.

Responsibilities

• Utilise analytics tools to track and report on key performance indicators.
• Support the development of data-driven marketing strategies by providing insights.
• Work closely with the SEO team to improve organic search performance.
• Assist in the planning and execution of social media marketing initiatives.
• Evaluate competitor activity and market trends to inform our digital marketing approach.
• Foster relationships with clients to understand their goals and provide tailored solutions.

Requirements

Education

• Bachelor's degree in Marketing, Media Studies, or related field

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Data Analysis
• PPC Campaigns

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Content Management Systems: Experience using CMS like WordPress or Drupal.
• Knowledge of Marketing Automation Tools: Experience with tools like HubSpot or Marketo.

Benefits

• Comprehensive health insurance package
• Access to wellness programs
• Professional development support
• Hybrid working options

Company Culture

• Creativity: We encourage innovative thinking and the exploration of new ideas.
• Work-Life Balance: We value flexibility and promote a healthy balance between work and personal life.
• Recognition: We celebrate team achievements and recognise individual contributions.