Market Research Analyst

Job Description

As a Market Research Analyst at Market Insight Solutions, you will play a crucial role in conducting in-depth market analysis and providing insights to guide strategic decisions. You will work with cross-functional teams to identify market trends and consumer preferences, ultimately influencing business direction.

Responsibilities

• Develop and maintain dashboards to track market trends.
• Conduct competitive analysis and benchmarking.
• Facilitate focus groups to gather consumer insights.
• Interpret and analyse data using statistical software.
• Present research findings to senior management and stakeholders.
• Ensure research projects are delivered on time and within budget.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree in a related field is a plus

Experience

• 5+ years in a market research role, preferably in a corporate environment

Technical Skills

• Survey Design
• Data Visualization

Soft Skills

• Teamwork
• Adaptability

Certifications

• Insights Association Certification
• Market Research Society (MRS) Certification

Languages

• English: Fluent

Advantageous

• Background in behavioural economics: Understanding of behavioural economics principles and applications.
• Experience with advanced statistical methods: Knowledge of advanced statistical techniques for data analysis.

Benefits

• Salary package above industry average
• Comprehensive health cover including dental and vision
• Work-from-home options and flexible hours
• Support for continuous learning and growth

Company Culture

• Professional Growth: We provide opportunities for professional development and career advancement.
• Work-Life Balance: We promote a healthy work-life balance for our employees.
• Community Engagement: We actively participate in and support the local community.