Market Researcher

Job Description

We are seeking a skilled Market Researcher to join our team in Stirling. The ideal candidate will possess strong analytical skills and experience in qualitative and quantitative research methods. You will play a crucial role in conducting market analysis, competitor research, and consumer insights to support our clients' strategic objectives.

Responsibilities

• Conduct competitor analysis and benchmarking studies.
• Utilise emerging technologies to enhance research methodologies.
• Compile reports and presentations for stakeholders.
• Participate in brainstorming sessions to develop research-focused projects.
• Communicate findings with clarity and confidence.
• Support the development of marketing strategies based on research insights.
• Coordinate with external vendors for project execution.
• Maintain detailed records of research methodologies and results.
• Assist in training junior researchers.

Requirements

Education

• Bachelor's degree in Business Administration or Social Sciences
• Master's degree is a plus

Experience

• 3-5 years in market research, insights or analytics

Technical Skills

• Data Visualization Tools (e.g., Tableau, Power BI)
• Qualitative Research Techniques

Soft Skills

• Teamwork
• Adaptability

Certifications

• Professional Researcher Certification (PRC)
• Lean Six Sigma Certification

Languages

• English: Fluent

Advantageous

• Proficiency in SQL: Experience with SQL for data extraction and analysis.
• Background in Consumer Behaviour studies: Knowledge of consumer behaviour theories and practices.

Benefits

• Health and wellness benefits
• Annual leave and sick leave policies
• Access to training and workshops
• Employee discounts and perks

Company Culture

• Continuous Learning: We are committed to the continuous learning of our employees, offering resources for skill development.
• Community Involvement: Encouraging employees to engage in community service and outreach programs.
• Open Communication: Promoting open communication practices across all levels of the organisation.