Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist who is passionate about driving online engagement and improving brand presence. This role involves creating targeted campaigns across various digital channels to achieve client goals effectively.

Responsibilities

• Execute A/B testing for email and ad campaigns to optimise performance.
• Implement and manage PPC campaigns to increase traffic to client websites.
• Conduct market research to identify new opportunities for digital outreach.
• Work closely with the design team to ensure all marketing materials align with brand guidelines.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is preferred

Experience

• 3+ years of experience in a similar role

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Teamwork
• Project Management

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Skills in creating and promoting video content for campaigns.
• Proficiency in UX principles: Understanding of user experience design and its impact on digital marketing.

Benefits

• Generous annual leave and holiday entitlement
• Health insurance covering medical and dental
• Access to employee training programs
• Career advancement opportunities within the organisation

Company Culture

• Learning: We are committed to continuous learning and development for all employees.
• Flexibility: We offer a flexible approach to working to suit personal circumstances.
• Celebrating Success: We celebrate our achievements and create a positive work environment.