Advertising and Promotions Manager

Job Description

As an Advertising and Promotions Manager, you will be responsible for devising, executing, and optimising advertising campaigns across various platforms to drive customer engagement and boost brand visibility. You will collaborate with creative teams, analyse campaign performance, and ensure alignment with business objectives.

Responsibilities

• Oversee all aspects of advertising campaigns from ideation through to launch and evaluation.
• Coordinate with cross-functional teams to ensure seamless execution of campaigns.
• Implement A/B testing for advertising strategies to maximize impact.
• Lead creative brainstorming sessions and provide direction on advertising concepts.
• Develop comprehensive reports for management outlining campaign performance metrics.

Requirements

Education

• Master’s degree in Marketing, Business Administration or a related field is preferred

Experience

• 5+ years of experience in a similar role

Technical Skills

• Digital Marketing Strategies
• Creative Software (e.g., Adobe Creative Suite)

Soft Skills

• Leadership
• Negotiation
• Attention to Detail

Languages

• English: Fluent

Advantageous

• Certifications in Google Ads or Facebook Blueprint: Relevant certifications from major digital advertising platforms.
• Experience with A/B Testing: Hands-on experience conducting A/B tests to optimize ad performance.

Benefits

• Attractive pension scheme with employer contributions.
• Regular team-building activities and social events.
• Wellness programs to support physical and mental health.
• Access to industry conferences and networking opportunities.

Company Culture

• Innovation: We encourage fresh ideas and creative thinking to drive our marketing strategies.
• Work-Life Balance: We prioritize work-life balance, providing flexibility and support to our team.