Marketing Automation Specialist

Job Description

As a Marketing Automation Specialist, you'll play a crucial role in implementing and optimising marketing automation tools to enhance our campaigns and improve customer engagement. You'll utilise your expertise in email marketing, lead generation, and CRM systems to drive results.

Responsibilities

• Design and implement workflows for nurturing leads and managing customer journeys.
• Enhance customer segmentation strategies to improve targeted marketing.
• Lead training sessions for team members on marketing automation tools.
• Integrate marketing automation with other business systems for enhanced efficiency.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is advantageous

Experience

• 3+ years of experience in digital marketing and automation

Technical Skills

• Salesforce
• SEO Tools

Soft Skills

• Creative Thinking
• Team Leadership

Certifications

• Digital Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in a SaaS environment: Hands-on experience working in a Software as a Service environment.
• Knowledge of data privacy laws: Familiarity with GDPR and other relevant data privacy regulations.

Benefits

• Comprehensive benefits package including health and dental insurance
• Generous pension scheme
• Opportunities for professional growth
• Work-life balance initiatives

Company Culture

• Continuous Improvement: We focus on continuous professional development and providing resources for learning.
• Work-Life Balance: We promote a healthy work-life balance, providing flexible arrangements.