Paid Search Specialist

Job Description

As a Paid Search Specialist, you will be responsible for the planning and execution of paid search campaigns across various platforms. You will analyse and optimise campaigns to maximise ROI and drive traffic to our clients' websites. The ideal candidate will have a strong background in SEM, exceptional analytical skills, and a passion for digital marketing.

Responsibilities

• Execute and optimise PPC strategies to achieve client goals.
• Provide monthly performance reports and insights to stakeholders.
• Test and refine ad copies and targeting strategies proactively.
• Perform A/B testing to improve ad campaign effectiveness.
• Utilize analytics tools to monitor performance and recommend improvements.

Requirements

Education

• Bachelor's degree in Marketing or Communications

Experience

• 3+ years of experience managing PPC campaigns

Technical Skills

• SEO Knowledge
• Social Media Advertising

Soft Skills

• Problem-solving
• Team collaboration

Advantageous

• Certification in Google Ads: Certified Google Ads professional with up-to-date knowledge of best practices.
• Experience with marketing automation tools: Knowledge of tools like HubSpot or Marketo to optimise marketing efforts.

Benefits

• Comprehensive health benefits including dental and vision
• Generous holiday allowance
• Opportunities for professional development and training
• Fun team events and outings

Company Culture

• Inclusive Culture: We celebrate diversity and inclusivity in our workplace.
• Work-Life Balance: We value work-life balance and offer flexibility to our team.