Market Research Analyst

Job Description

We are looking for a Market Research Analyst to join our vibrant team in Sheffield. The ideal candidate will be responsible for gathering, analysing, and interpreting market data to support client strategies and business decisions.

Responsibilities

• Gather and evaluate data from various sources to help inform marketing strategies.
• Prepare detailed reports with findings and recommendations.
• Collaborate with marketing teams to align research with business objectives.
• Conduct interviews and focus groups as part of qualitative research.
• Identify potential challenges and opportunities in the market landscape.
• Stay updated with market trends and evolving consumer behaviours.
• Assist in the preparation of presentations for client meetings.
• Contribute to the development of research methodologies.
• Compile competitor analysis reports and market forecasts.
• Manage relationships with external data providers.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 3+ years in market research with a strong analytical background

Technical Skills

• Survey Design
• Statistical Analysis

Soft Skills

• Problem Solving

Certifications

• Google Analytics Certification
• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Knowledge of industry trends and consumer behaviour: Experience in applying market trends to improve research outcomes.
• Experience working in a consultancy environment: Exposure to client-facing roles in a consultancy setup.

Benefits

• Generous annual leave and paid time off
• Professional development opportunities
• Team-building events and outings
• Supportive work environment

Company Culture

• Continuous Learning: We promote ongoing professional growth and learning opportunities.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.