Market Research Analyst

Job Description

As a Market Research Analyst, you will play a pivotal role in helping organisations understand market dynamics. You will collect, analyse, and interpret data regarding customer preferences, market trends, and competitive landscape. Your findings will support strategic decisions that shape our company’s approach to the market.

Responsibilities

• Evaluate marketing strategies based on quantitative research findings.
• Collaborate with external vendors for market research projects.
• Conduct focus groups and interviews to gather in-depth consumer insights.
• Generate actionable marketing insights from data to support business growth.
• Assist in the development of marketing materials based on research findings.

Requirements

Education

• Bachelor's degree in Statistics, Marketing, or related field
• Master's degree in Business Analytics is a plus

Experience

• 3+ years of relevant experience in market analysis

Technical Skills

• SPSS
• Excel

Soft Skills

• Critical Thinking
• Presentation Skills

Certifications

• Google Data Analytics Certificate

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience in using CRM tools for data management.
• Experience in digital marketing analytics: Understanding digital metrics to inform marketing strategies.

Benefits

• Comprehensive health insurance package
• Generous pension contributions
• Work-life balance initiatives
• Access to training and development programs

Company Culture

• Collaborative Spirit: Teamwork is at the core of our culture, with a focus on sharing knowledge and ideas.
• Inclusive Workplace: Our workplace fosters inclusivity and encourages collaboration across departments.
• Social Responsibility: We are dedicated to making a positive impact in our community.