Market Research Analyst

Job Description

We are seeking a motivated Market Research Analyst to join our team in Belfast. The ideal candidate will possess strong analytical skills and a passion for data-driven insights. You will be responsible for conducting market research, analysing consumer behaviour, and presenting findings to inform business strategy.

Responsibilities

• Conduct qualitative and quantitative research studies.
• Analyze customer feedback and market data for actionable insights.
• Present research findings in a clear and concise manner to senior management.
• Collaborate with marketing teams to enhance promotional strategies.
• Maintain databases and ensure data integrity and accuracy.
• Perform SWOT analysis based on market research.
• Assist in developing marketing collateral based on research insights.
• Provide recommendations for product improvements based on consumer data.
• Coordinate with external research firms for additional insights.
• Document research processes and findings for future reference.

Requirements

Education

• Bachelor's degree in Marketing, Economics, or a related field
• Master's degree in a relevant field is preferred

Experience

• 3-5 years of experience in market research or related fields

Technical Skills

• Statistical Software
• Excel

Soft Skills

• Adaptability
• Teamwork

Languages

• English: Fluent

Advantageous

• Proficiency in data visualization tools: Experience with tools like Tableau or Power BI for insights presentation.
• Skills in project management: Experience in managing market research projects from inception to completion.

Benefits

• Comprehensive health insurance
• Annual personal development budget
• Mentorship and training programs
• Work-life balance initiatives

Company Culture

• Growth Opportunities: We provide ample opportunities for growth and career advancement.
• Employee Recognition: We celebrate employee achievements and contributions regularly.
• Work-Life Balance: We encourage a healthy balance between personal and work commitments.