Retail Marketing Analyst

Job Description

We are on the lookout for a Retail Marketing Analyst to join our vibrant team in Southampton. You will play a crucial role in analysing market trends, developing marketing strategies, and optimising campaigns to enhance customer engagement. The ideal candidate should possess strong analytical skills, a keen understanding of retail marketing, and the ability to translate data insights into actionable strategies.

Responsibilities

• Monitor and report on market trends to inform strategy development.
• Analyse customer data to inform targeted marketing campaigns.
• Work with creative teams to develop marketing materials.
• Support the execution of product launches and promotional activities.
• Facilitate collaboration between marketing and customer service teams.
• Evaluate the effectiveness of marketing channels and suggest optimisations.
• Manage budgets for marketing initiatives to ensure ROI.
• Conduct surveys and focus groups to gather customer insights.
• Compile performance reports for internal presentations.
• Assist with training for staff on marketing best practices.

Requirements

Education

• Bachelor's degree in Marketing, Business, or statistics
• Professional certification in marketing would be advantageous

Experience

• 3-5 years of experience in a marketing analyst role, preferably in retail

Technical Skills

• Market Research
• Google Analytics

Soft Skills

• Teamwork
• Attention to Detail

Languages

• English: Fluent

Advantageous

• Experience in social media marketing: Proficiency in managing social media accounts and campaigns.
• Understanding of e-commerce platforms: Experience with online retail marketing and sales strategies.

Benefits

• Generous holiday entitlement
• Workplace pension scheme
• Employee discounts
• Team building activities

Company Culture

• Continuous Learning: We invest in our employees' growth through ongoing training and development opportunities.
• Employee Engagement: We regularly engage employees through feedback and team-building events.