Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our Leicester team. This role involves creating, implementing, and managing marketing campaigns that promote our products and services. The ideal candidate will have a good grasp of digital marketing strategies and tools, and possess strong analytical skills to drive campaign performance.

Responsibilities

• Strategise and execute digital marketing initiatives that deliver measurable results.
• Evaluate emerging technologies and digital marketing trends.
• Foster strong working relationships with external partners and influencers.
• Facilitate marketing training sessions for internal teams.
• Support other marketing team members in achieving campaign goals.
• Assist with budget tracking and efficient resource allocation.
• Engage in competitor analysis to spot market opportunities.
• Implement marketing automation strategies for efficiency.
• Convene regular brainstorming sessions to refine marketing efforts.
• Lead in the creation of impactful promotional materials.

Requirements

Education

• Bachelor's degree in Marketing, Communications or a related field
• Master's degree in a related field is preferred

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Social Media Advertising

Soft Skills

• Teamwork
• Time Management

Languages

• English: Fluent

Advantageous

• Certification in Digital Marketing: Holding relevant certifications will be an added advantage.
• Experience with Marketing Automation Tools: Familiarity with platforms like HubSpot or Marketo.

Benefits

• Competitive salary with performance-based bonuses
• Health and wellness programmes
• Flexible working hours and a hybrid work model
• Professional development opportunities

Company Culture

• Collaborative Environment: We encourage teamwork and collaboration, fostering a supportive workplace.
• Innovation-Driven: Our team thrives on innovation and creativity, driving progress in everything we do.
• Inclusivity: We are committed to creating an inclusive culture that respects diversity.