Content Marketing Manager

Job Description

We are seeking a dynamic Content Marketing Manager to lead our content strategy and drive engagement across various digital platforms. The ideal candidate will have a knack for storytelling, a keen eye for detail, and experience in executing effective content marketing campaigns.

Responsibilities

• Lead the planning and execution of content marketing initiatives.
• Develop compelling narratives that align with brand messaging.
• Analyse consumer behaviour and trends to adjust strategies accordingly.
• Oversee content production and ensure alignment with brand standards.
• Coordinate with external vendors for content production if necessary.
• Engage with audiences on social media to build community.
• Train and mentor junior content team members.
• Stay updated on industry trends and competitor activities.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Master's degree preferred

Experience

• 4+ years in a content-driven marketing role

Technical Skills

• PPC Advertising
• Video Marketing

Soft Skills

• Problem-solving
• Leadership

Certifications

• Digital Marketing Certification
• SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM platforms: Knowledge of tools like HubSpot to track and manage customer interactions.
• Proficiency in data visualisation tools: Experience using tools like Tableau to present analytics data effectively.

Benefits

• Comprehensive healthcare package
• Retirement savings plan with matching contributions
• Paid professional development opportunities
• Work-life balance initiatives

Company Culture

• Diversity: We celebrate diversity in our team and aim for a workplace where all voices are heard.
• Flexibility: Our flexible approach supports employees in balancing personal and professional commitments.