Digital Marketing Specialist

Job Description

Join our innovative team in Belfast as a Digital Marketing Specialist. You will be responsible for crafting and executing digital marketing strategies across various platforms, managing PPC campaigns, optimising SEO efforts, and that drives engagement and conversions. If you're a data-driven marketer with a flair for creativity, we want to hear from you!

Responsibilities

• Plan and execute digital marketing initiatives that align with business objectives.
• Conduct A/B testing to optimise campaigns across all digital platforms.
• Use analytics tools to monitor performance and derive actionable insights.
• Develop SEO strategies to enhance organic search rankings.
• Create and manage email marketing campaigns and subscriber lists.
• Foster partnerships with influencers and manage outreach efforts.
• Attend marketing events and networking opportunities to promote the company.
• Continuously research and implement new digital marketing trends and best practices.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• Content Creation
• Email Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce marketing: Experience in driving online sales through effective digital strategies.
• Familiarity with A/B Testing: Knowledge of A/B testing methods to optimise marketing strategies.

Benefits

• Comprehensive health insurance including dental and vision
• Generous annual leave and sick leave policies
• Opportunities for career advancement within the company
• Inclusive workplace culture with social events

Company Culture

• Innovation: We promote innovative thinking and welcome fresh ideas from all team members.
• Work-Life Balance: We value our employees' well-being with flexible working options.
• Supportive Team Environment: Our team is built on support and mutual respect, ensuring everyone feels valued.