Digital Marketing Manager

Job Description

We are seeking a proactive and innovative Digital Marketing Manager to lead our marketing team in Manchester. This individual will be responsible for developing and executing comprehensive digital marketing strategies that drive traffic, enhance brand awareness, and ultimately support sales goals.

Responsibilities

• Create and manage digital marketing campaigns, ensuring alignment with business strategies.
• Oversee the execution and optimisation of email marketing initiatives.
• Work with designers and developers to ensure the usability of digital assets.
• Conduct market research to inform marketing strategies and improve campaign effectiveness.
• Monitor digital marketing channels, ensuring messages are consistent across platforms.
• Train and mentor junior team members, fostering a culture of continuous improvement.
• Prepare regular reports to present results to senior management and make recommendations for adjustments.
• Engage with customers via social media, building community and brand loyalty.

Requirements

Education

• Master’s degree in Marketing or Business is a plus

Experience

• 5+ years of proven experience in digital marketing leadership

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Strategic Planning
• Problem-solving

Certifications

• Facebook Blueprint Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Experience managing a marketing team: Proven experience leading and developing a marketing team.
• Competence in digital PR: Experience in digital PR strategies to enhance brand visibility.

Benefits

• Comprehensive health insurance coverage
• Access to wellness programs and mental health support
• Employee discounts and perks
• Regular team-building events and social activities
• Opportunities for career advancement within the company

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse workplace and welcome applicants from all backgrounds.
• Continuous Learning: We support continuous learning and development for all our team members.
• Customer Focus: Our customers are at the heart of everything we do.