Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in Nottingham. The successful candidate will drive digital marketing strategies, optimise campaigns, and improve brand visibility across various channels. If you're eager to develop innovative marketing solutions and are adept at using analytics to inform strategies, we want to hear from you!

Responsibilities

• Create, track, and measure digital marketing campaigns.
• Enhance lead generation strategies through targeted marketing.
• Regularly update the website with relevant content and SEO best practices.
• Identify customer needs and devise new marketing initiatives.
• Report on campaign ROI and effectiveness.
• Design direct marketing campaigns and evaluate their results.
• Guide junior team members in digital marketing practices.
• Attend industry events and trade shows to promote the company.
• Participate in strategy meetings to influence marketing direction.
• Collaborate with IT and web development teams on website enhancements.

Requirements

Education

• Master's degree in Marketing or related field

Experience

• 5+ years of experience in digital marketing

Technical Skills

• Content Marketing
• Email Marketing
• CRM Tools

Soft Skills

• Leadership
• Adaptability

Certifications

• Digital Marketing Professional Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Proficient in using marketing automation software to streamline processes.
• Knowledge of UX/UI principles: Understanding of user experience design to inform marketing strategies.

Benefits

• Comprehensive health and wellness plans
• Annual performance bonuses
• Professional development opportunities
• Work from home options

Company Culture

• Flexibility: We offer a flexible work environment that values work-life balance.
• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive workplace for everyone.
• Community Engagement: We encourage team members to engage with the local community through various initiatives.