Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our vibrant team in Newcastle. The ideal candidate will possess a wealth of knowledge in digital marketing strategies and tools, and be adept at utilizing data to drive results. In this role, you'll have the opportunity to work on exciting campaigns, optimise online presence, and engage with a diverse audience.

Responsibilities

• Plan and execute various digital marketing campaigns.
• Create and manage content across digital platforms.
• Utilize analytics tools to track and enhance marketing performance.
• Develop targeted email marketing campaigns.
• Support the sales team with lead generation activities.
• Conduct A/B testing to optimize campaigns.
• Participate in team strategy meetings and contribute ideas.
• Ensure compliance with legal regulations regarding digital marketing.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Content Creation

Soft Skills

• Creative Thinking
• Communication
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing tools (e.g., Mailchimp): Knowledge of using email marketing tools to enhance outreach and engagement.
• Familiarity with CRM platforms: Experience using CRM systems to manage customer interactions.

Benefits

• Competitive salary with performance bonuses
• Health and wellness programs
• Flexible working hours
• Professional development opportunities

Company Culture

• Innovative Environment: We foster a culture of innovation where creative ideas are valued.
• Team Collaboration: Collaboration and teamwork are at the heart of our company culture.
• Continuous Learning: We believe in continuous personal and professional growth.