PPC Specialist

Job Description

As a PPC Specialist at Digital Marketing Solutions, you will be responsible for managing and optimizing paid search campaigns across various platforms, including Google Ads and social media. You will leverage your analytical skills to drive traffic, increase conversions, and boost return on investment (ROI).

Responsibilities

• Lead the development and execution of pay-per-click strategies.
• Analyse and improve the effectiveness of PPC campaigns based on performance data.
• Conduct thorough keyword research and develop bid strategies.
• Collaborate with cross-functional teams to align marketing goals.
• Manage ad spend and provide cost-effective solutions.
• Generate regular reports for clients detailing campaign performance and insights.
• Stay abreast of changes in the PPC landscape to leverage opportunities.

Requirements

Education

• Bachelor's degree in a relevant field

Experience

• 3+ years of experience in digital marketing with a focus on PPC

Technical Skills

• Google Ads
• Remarketing

Soft Skills

• Creative Thinking
• Collaboration

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing: Hands-on experience with A/B testing methodologies to improve ad performance.
• Knowledge of conversion rate optimization: Understanding of strategies to enhance conversion rates across campaigns.

Benefits

• Comprehensive health and dental plan
• Generous annual leave policy
• Access to training and development programs
• Company events and team-building activities

Company Culture

• Continuous Learning: We prioritize continuous learning and provide our team with the resources needed for professional growth.
• Work-Life Balance: We respect the need for work-life balance and support flexible working arrangements.
• Employee Recognition: We celebrate achievements and recognize contributions made by all team members.