SEO Strategist

Job Description

We are seeking an experienced SEO Strategist to join our growing digital marketing team in Stirling. This role focuses on developing and executing comprehensive SEO strategies to enhance the online presence of our clients. The ideal candidate will have a strong analytical mindset and a knack for optimising websites for better search engine visibility.

Responsibilities

• Analyse and refine SEO strategies for various digital platforms.
• Coordinate with marketing initiatives to ensure cohesive branding and messaging.
• Monitor industry trends to keep our SEO strategies ahead of the curve.
• Lead SEO workshops and training sessions for the team.
• Contribute to content strategy by recommending topics and formats based on SEO insights.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or a related field
• Advanced certifications in digital marketing are a plus

Experience

• 4+ years of experience in SEO with a focus on technical SEO

Technical Skills

• Technical SEO
• Link Building Strategies

Soft Skills

• Creativity
• Team Player

Certifications

• Facebook Blueprint Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with web development concepts: Understanding of web development processes that inform SEO strategy.
• Certifications in Google Ads: Proven advantage for those with Google Ads certifications.

Benefits

• Comprehensive health benefits package
• Employee wellness programmes
• Generous holiday leave
• Paid volunteer time

Company Culture

• Team Collaboration: Our team-centric culture values collaboration and cross-departmental communication.
• Work-Life Balance: We believe in maintaining a healthy work-life balance and support our employees in this endeavour.