E-commerce Marketing Manager

Job Description

We are seeking a dynamic E-commerce Marketing Manager to join our team in Preston. In this role, you will be responsible for driving our online sales strategy through innovative marketing campaigns, optimising customer journeys, and analysing market trends.

Responsibilities

• Lead the development of comprehensive e-commerce marketing plans that align with business goals.
• Utilise analytics tools to measure the effectiveness of marketing initiatives and optimise performance.
• Create engaging visuals and copy for online campaigns, ensuring brand consistency.
• Coordinate with the sales team to support promotional efforts and identify upselling opportunities.
• Identify and implement new advertising channels to reach target customers effectively.
• Conduct market research to stay ahead of industry standards and consumer preferences.
• Lead cross-departmental projects to enhance overall brand presence online.
• Conduct weekly performance reviews and present findings to the management team.

Requirements

Education

• Bachelor's degree in Marketing, or a related field
• Master's degree preferred

Experience

• 5+ years of experience in e-commerce or digital marketing

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Leadership
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Experience with Shopify: Hands-on experience in managing and optimising e-commerce platforms such as Shopify.
• Familiarity with CRM systems: Experience with CRM tools to enhance customer relationships and engagement.

Benefits

• Attractive salary and bonuses based on performance
• Comprehensive healthcare plan
• Wellness programs and gym memberships
• Access to training and development resources
• Friendly and supportive work environment

Company Culture

• Learning and Growth: We are committed to continuous learning and growth for our employees through various training programs.
• Work-Life Balance: We promote a healthy work-life balance and are flexible to accommodate personal commitments.
• Recognition: We value and recognise the hard work and achievements of our team members.