Digital Marketing Specialist

Job Description

We are searching for a proactive Digital Marketing Specialist to join our innovative team. In this role, you will focus on driving measurable results through strategic online marketing initiatives and engaging content.

Responsibilities

• Develop and execute digital marketing strategies to achieve business goals.
• Analyse traffic and engagement metrics using tools like Google Analytics.
• Craft compelling content for blogs, social media, and email marketing.
• Coordinate online advertising campaigns and budget management.
• Enhance website user experience through continuous improvements.
• Manage relationships with external vendors and agencies.
• Stay updated on the latest digital trends and best practices.
• Support the marketing team with various ad-hoc projects.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Postgraduate qualification is a plus

Experience

• 3+ years of experience in a similar role

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Analytical Skills
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing: Ability to execute A/B tests to fine-tune digital campaigns.
• Familiarity with Marketing Automation Tools: Experience using tools like Mailchimp or Marketo.

Benefits

• Generous annual leave and holiday allowances
• Employee wellness initiatives and support programs
• Pension plan with employer contributions
• Regular team-building activities and events

Company Culture

• Team Collaboration: Collaboration is at the heart of our culture; we work together to achieve our goals.
• Work-Life Balance: We prioritize work-life balance, offering flexible hours to suit your lifestyle.
• Community Engagement: We encourage giving back to the community through various initiatives.