Market Research Analyst

Job Description

As a Market Research Analyst, you will be responsible for analysing market trends, consumer data, and competitive landscapes to provide actionable insights. Your analytical skills will allow you to contribute to strategic decisions and help shape marketing strategies.

Responsibilities

• Conduct primary and secondary research to gather market intelligence.
• Analyse and synthesise data into actionable insights.
• Prepare and present research reports to senior management.
• Work with marketing teams to develop targeted campaigns based on research findings.
• Collaborate with external research partners as needed.
• Utilise data analytics tools to extract and analyse large datasets.
• Engage in continuous learning to stay updated with market research methodologies.
• Support the development of new research initiatives and projects.
• Assist in training junior team members on research techniques and tools.