Content Marketing Strategist

Job Description

We are seeking a skilled Content Marketing Strategist to join our Belfast team. The ideal candidate will be adept at crafting compelling content strategies, optimizing existing content, and enhancing brand messages across multiple channels.

Responsibilities

• Craft and oversee content creation for various digital platforms.
• Analyse audience insights to tailor content effectively.
• Engage with stakeholders to align content with brand objectives.
• Optimise content for SEO and overall digital visibility.
• Provide training and support for the marketing team on content best practices.
• Facilitate brainstorming sessions to generate new content ideas.
• Maintain strong relationships with contributors and partners.

Requirements

Education

• Bachelor's degree in Journalism, Marketing, or Media Studies
• Master's degree preferred

Experience

• 5+ years of experience in content strategy and marketing roles

Technical Skills

• Social Media Marketing
• Analytics Tools

Soft Skills

• Project Management
• Team Leadership

Languages

• English: Fluent

Advantageous

• Familiarity with Email Marketing Tools: Experience using tools like MailChimp or SendGrid for campaigns.
• Experience in UX/UI Principles: Knowledge of user experience design principles for content delivery.

Benefits

• Performance-related bonuses
• Comprehensive health insurance
• Access to industry conferences and training
• Employee discounts and perks

Company Culture

• Employee Empowerment: We empower our employees to take ownership of their work and contribute to company goals.
• Continuous Learning: We provide opportunities for ongoing training and career advancement.
• Work-Life Balance: We value a healthy work-life balance and provide flexible working arrangements.