Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our team in Swansea. The successful candidate will develop, implement, and manage marketing campaigns that promote our company and enhance brand awareness. You will drive traffic to our website and generate interest in our products and services using various online marketing techniques.

Responsibilities

• Create and manage pay-per-click (PPC) advertising campaigns.
• Utilise analytics tools to track website performance and user engagement.
• Assist in the development of the marketing budget and manage expenses.
• Engage with customers through social media to enhance brand loyalty.
• Conduct market research to identify new opportunities for digital campaigns.
• Evaluate competitor strategies and recommend improvements to our approach.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or a related field

Experience

• 2-4 years of relevant experience in digital marketing

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Teamwork

Advantageous

• Experience with video content creation: Skills in creating engaging video content for social media platforms.
• Experience with marketing automation tools: Familiarity with tools like HubSpot or Marketo for streamlining campaigns.

Benefits

• Attractive salary package with bonuses
• Comprehensive health insurance plans
• Remote work flexibility after probation
• Training and educational reimbursement programs

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to fostering an inclusive environment for all.
• Work-Life Balance: We value our employees' well-being and promote a healthy work-life balance.