SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our Birmingham team. The ideal candidate will possess a thorough understanding of SEO/SEM principles and a proven track record in enhancing online visibility. You'll be responsible for developing effective optimisation strategies, conducting keyword research, and analysing performance metrics to drive organic traffic.

Responsibilities

• Craft and execute comprehensive SEO plans.
• Conduct regular audits to identify SEO issues on websites.
• Implement on-page and off-page SEO tactics effectively.
• Use data insights to refine marketing strategies and enhance traffic.
• Manage and optimise paid advertising campaigns.
• Stay ahead of digital marketing trends and algorithm updates.
• Collaborate with various teams to drive organic growth.
• Create monthly performance reports detailing SEO outcomes.
• Engage in continuous learning to apply the latest SEO tactics.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Additional certifications in SEO/SEM are highly desirable

Experience

• 4+ years of experience in a similar role

Technical Skills

• Content Management Systems (e.g., WordPress)
• Link Building

Soft Skills

• Team leadership
• Project management

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Proficient in social media marketing: Experience in leveraging social media platforms for brand promotion.
• Familiarity with data visualisation tools: Experience in using tools like Tableau or Google Data Studio.

Benefits

• Health and wellness benefits
• Generous holiday allowance
• Performance bonuses
• Continuous learning and development programs

Company Culture

• Continuous Learning: We support our employees' growth through ongoing training and educational opportunities.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.
• Community Involvement: We actively participate in and support local community initiatives.