Content Strategy Manager

Job Description

We are seeking a motivated and creative Content Strategy Manager to join our Glasgow team. In this role, you will shape our content strategy, drive brand engagement, and ensure our messaging aligns with our overall vision.

Responsibilities

• Craft and execute comprehensive content strategies that resonate with our audience.
• Collaborate with design and marketing teams to produce engaging multimedia content.
• Measure and report on content effectiveness, leveraging analytics tools.
• Develop training materials for team members on content best practices.
• Stay ahead of industry trends to keep our content relevant and engaging.
• Edit and proofread all content to ensure high standards of quality.
• Identify new content distribution channels to broaden reach.
• Engage with our audience through social media and other platforms.
• Foster a creative work environment by encouraging team collaboration.
• Present content strategy proposals to senior management for approval.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree preferred

Experience

• 5+ years of experience in content strategy or digital marketing

Technical Skills

• Content Management Systems
• SEO Best Practices
• Analytics Tools

Soft Skills

• Creative Thinking
• Leadership

Certifications

• Content Marketing Certification
• SEO Certification

Languages

• English: Fluent

Advantageous

• Experience in Social Media Strategy: Proficient in developing and executing social media plans to enhance brand presence.
• Knowledge of Digital Marketing Tools: Familiarity with tools like HubSpot or Mailchimp for content distribution.

Benefits

• Competitive salary package
• Flexible working hours
• Remote work flexibility
• Professional development opportunities
• Health and wellness programs

Company Culture

• Innovation: Our culture fosters creativity and innovation, encouraging team members to think outside the box.
• Collaboration: We believe in the power of teamwork to achieve our goals and strive for a supportive work environment.
• Inclusivity: We are committed to building an inclusive workplace where everyone feels valued and heard.