Content Marketing Manager

Job Description

We are seeking a talented Content Marketing Manager to lead our content strategy in Glasgow. You will be responsible for developing and executing content initiatives that engage our audience and drive brand awareness. The ideal candidate will possess a flair for storytelling and a solid understanding of digital marketing trends.

Responsibilities

• Create a content calendar aligning with business objectives.
• Engage with the audience through social media channels.
• Analyze user engagement data to shape content direction.
• Coordinate with other marketing functions to enhance cross-channel campaigns.
• Identify opportunities for content repurposing across platforms.
• Promote new products and services through targeted content.

Requirements

Education

• Master's degree in Marketing or related field is a plus

Experience

• 5+ years of experience in digital marketing with a focus on content strategy

Technical Skills

• Graphic Design Tools (e.g., Adobe Suite)
• Social Media Marketing

Soft Skills

• Leadership
• Adaptability

Advantageous

• Understanding of PPC campaigns: Knowledge of pay-per-click advertising strategies and implementation.
• Proficiency in email marketing platforms: Experience with MailChimp or similar tools for campaigns.

Benefits

• Comprehensive health and wellness benefits
• Opportunities for professional development
• Remote working options available
• Employee assistance programmes

Company Culture

• Work-Life Balance: We promote a healthy work-life balance to ensure employees feel rested and motivated.
• Inclusivity: Our workplace culture fosters diversity and inclusivity, welcoming all perspectives.