Content Marketing Specialist

Job Description

We are seeking a creative and driven Content Marketing Specialist to join our team in Liverpool. This role involves developing compelling content strategies that captivate and engage our target audiences across various platforms. The ideal candidate will have a passion for storytelling and a keen understanding of digital marketing trends.

Responsibilities

• Craft compelling narratives that resonate with target audiences.
• Utilise analytics tools to measure content effectiveness and make data-driven decisions.
• Support the marketing team with campaign planning and execution.
• Foster community engagement through active participation on social media.
• Develop partnerships with influencers and bloggers to expand reach.
• Oversee content proofing and editing to maintain high-quality standards.
• Co-ordinate with external content creators and freelancers as needed.
• Implement feedback from team members to refine content direction.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master’s degree in Marketing or Digital Media preferred

Experience

• 3-5 years of experience in content marketing with a focus on digital channels

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Analytical Skills
• Time Management

Certifications

• Content Marketing Institute Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with video content creation: Ability to create and edit video content for marketing purposes.
• Familiarity with CMS platforms: Experience working with Content Management Systems such as WordPress.

Benefits

• Comprehensive health and wellness programs
• Generous PTO and holiday leave
• Training and workshops for skill enhancement
• Inclusive team culture with social events

Company Culture

• Growth Mindset: We encourage continuous learning and professional growth at all levels.
• Work-Life Balance: We value work-life balance and support our staff in achieving it.