Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Belfast. The successful candidate will play a crucial role in developing and implementing digital marketing strategies that drive brand awareness and engagement. You will manage campaigns across various digital channels including social media, email marketing, and SEO, contributing to the overall growth and success of our clients.

Responsibilities

• Oversee PPC campaigns and budget allocation for maximum ROI.
• Create landing pages and optimize user journeys for better conversion rates.
• Collaborate with the sales team to align marketing and sales initiatives.
• Attend industry events to network and promote the agency’s services.
• Provide training and support to junior marketing staff.

Requirements

Education

• Bachelor's degree in Marketing or Digital Communications
• Relevant certifications are a plus

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Proficient in using tools such as Mailchimp or HubSpot for marketing automation.
• Familiarity with data visualization tools: Experience using tools like Tableau or Google Data Studio for reporting.

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k) plan with company match
• Generous paid time off and sick leave
• Access to training and workshops for skill enhancement

Company Culture

• Continuous Learning: We are committed to the professional growth of our employees through ongoing training and mentorship.
• Work-life Balance: We understand the importance of a healthy work-life balance and provide opportunities for flexible working.