Market Insights Analyst

Job Description

As a Market Insights Analyst, you will play a pivotal role in shaping our clients' strategies through comprehensive market analysis and insights. Your expertise will be essential in identifying market trends, customer behaviours, and competitor activities. You will work closely with cross-functional teams to deliver actionable recommendations.

Responsibilities

• Conduct surveys and focus groups to gather primary data.
• Utilise data analysis tools to extract actionable insights from vast datasets.
• Compile and analyse secondary data from various market sources.
• Assist in formulating marketing strategies based on research findings.
• Collaborate with other departments to ensure insights are integrated into overall strategy.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's qualification is an advantage

Experience

• At least 3 years of experience in market analysis or research

Technical Skills

• Qualitative Research Methods
• Quantitative Analysis

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Market Research Society Certificate
• Advanced Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Analytics: Ability to analyse social media metrics and derive insights.
• Project Management Skills: Strong project management skills and experience working with teams.

Benefits

• Comprehensive health and wellness benefits
• Pension scheme with company contributions
• Employee assistance programme
• Flexible hours and work-from-home options

Company Culture

• Continuous Improvement: We believe in continuous improvement and support our teams in their professional development.
• Community Engagement: We actively engage with the community and support local initiatives.
• Work-Life Balance: We promote a healthy work-life balance and flexible working arrangements.