Brand Journalist

Job Description

We are on the lookout for a creative and driven Brand Journalist to join our team in Glasgow. In this role, you will craft engaging narratives that resonate with our target audience, producing high-quality content that reflects our brand's voice while driving marketing initiatives.

Responsibilities

• Write compelling content that aligns with the brand's voice and engages target audiences.
• Work with designers and developers to create visually appealing content that captures attention.
• Monitor industry trends and competitor content to inform strategy.
• Participate in brainstorming sessions to generate innovative content ideas.
• Ensure all content is on-brand, consistent in style, quality, and tone.
• Create content that enhances customer experiences and drives engagement across multiple platforms.
• Build and maintain relationships with influencers and media outlets to promote content.
• Provide insights and recommendations based on audience feedback and content performance data.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree in Marketing is preferred

Experience

• 3+ years of experience in digital marketing or brand journalism

Technical Skills

• Email Marketing Platforms
• Graphic Design Software

Soft Skills

• Time Management
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in public relations: Strong background in managing communications and relationships with media outlets.
• Understanding of analytics tools: Ability to use tools like Google Analytics to measure content effectiveness.

Benefits

• Generous paid time off and holidays
• Access to professional development programs
• Inclusive company culture and team-building activities
• Support for mental health initiatives

Company Culture

• Creativity: We nurture creativity and encourage out-of-the-box thinking across all teams.
• Transparency: We believe in open communication and transparency at all levels of the organization.
• Community Engagement: We actively participate in community initiatives and support local organizations.