Digital Marketing Executive

Job Description

We are seeking a passionate Digital Marketing Executive to lead our digital marketing strategies and campaigns in Glasgow. The ideal candidate will have a knack for harnessing various digital channels to amplify brand awareness and engagement. Your role will involve analysing market trends, managing social media presence, and executing campaigns that drive conversion.

Responsibilities

• Plan and execute online marketing strategies to enhance brand visibility.
• Analyse campaign performance metrics and optimise accordingly.
• Lead social media efforts to engage users and grow followers.
• Produce compelling content that aligns with brand messaging.
• Coordinate with external partners to enhance marketing outreach.
• Assist in developing marketing budgets and forecasting.
• Facilitate training sessions for team members on digital tools.

Requirements

Education

• Bachelor's degree in Digital Marketing or Communications
• Relevant certifications desirable

Experience

• 3+ years in digital marketing with a focus on social media

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Communication Skills
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Data Analysis Tools: Knowledge of tools such as Google Analytics and Excel for data-driven decision making.
• Experience with Graphic Design Software: Familiarity with tools like Adobe Photoshop and Canva for creating marketing visuals.

Benefits

• Comprehensive healthcare plan
• Paid time off and holidays
• Continual learning and development opportunities
• Employee discounts on services

Company Culture

• Continuous Improvement: Our culture fosters continuous learning and personal growth opportunities for all employees.
• Work-Life Balance: We believe in a healthy work-life balance and promote flexible working arrangements.
• Community Engagement: Actively involved in community outreach and charitable efforts, making a positive impact.