Paid Search Analyst

Job Description

As a Paid Search Analyst at Tech Innovations Inc., you will manage and optimize PPC campaigns across various platforms. Your analytical mindset and attention to detail will help improve conversion rates and drive traffic to our clients' websites. You will collaborate closely with other members of the digital marketing team to devise innovative strategies that yield measurable results.

Responsibilities

• Lead the optimization of paid search campaigns and performance analysis.
• Analyze industry trends to enhance overall campaign strategies.
• Collaborate with data analysts to assess reporting metrics.
• Ensure proper tagging for tracking ROI on campaigns.
• Foster relationships with media representatives and vendors to improve client service.
• Identify new opportunities to increase brand presence through paid search.
• Organize regular team meetings to discuss campaign progress and strategies.
• Monitor ad performance metrics and adjust campaigns based on findings.

Requirements

Education

• Bachelor's degree in Marketing, Analytics, or related field

Experience

• 2+ years of hands-on experience in PPC management

Technical Skills

• Bing Ads
• SEO Knowledge

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Google Ads Certification
• Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Display Advertising: Knowledgeable in managing display ad campaigns.
• Familiarity with Social Media Advertising: Experience with social media ad campaigns is a bonus.

Benefits

• Health and dental insurance
• Company pension scheme
• Access to training programs
• Work-life balance initiatives

Company Culture

• Innovation: Our culture champions innovative thinking, where new ideas are celebrated and explored.
• Work-Life Balance: We promote a healthy work-life balance, enabling our team to thrive personally and professionally.
• Respect and Integrity: Respect and integrity are core values that guide our interactions and decisions.