Digital Marketing Specialist

Job Description

As our Digital Marketing Specialist, you will play a key role in shaping our marketing strategies. You will work closely with our team to create compelling campaigns, manage social media accounts, and measure the success of various digital marketing efforts.

Responsibilities

• Design and implement effective PPC campaigns to maximise ROI.
• Work with external vendors and agencies for specific marketing projects.
• Utilise analytics tools to track and measure user engagement and campaign effectiveness.
• Create and manage email marketing campaigns, ensuring high open and click-through rates.
• Organise online promotional events and webinars to enhance brand awareness.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 2+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising

Soft Skills

• Creativity
• Communication
• Analytical thinking

Certifications

• Google Digital Garage Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Familiarity with WordPress or other CMS platforms for content publishing.
• Knowledge of HTML/CSS: Basic understanding of HTML/CSS for editing website content.

Benefits

• Competitive salary and performance-based bonuses
• Health, dental, and vision insurance
• Flexible working hours and the option for remote work
• Professional development opportunities

Company Culture

• Team Spirit: We pride ourselves on a collaborative environment where every team member's contribution is valued.
• Innovation: We encourage innovation and the exploration of new ideas to keep our marketing strategies fresh and impactful.
• Work-Life Balance: We believe in maintaining a healthy work-life balance, offering flexible working arrangements.