Web Optimization Specialist (SEO & Performance)

Job Description

We are seeking a Web Optimization Specialist with extensive experience in SEO and performance optimisation. The candidate will work closely with our development team to implement strategies that enhance our website's visibility and user experience.

Responsibilities

• Identify SEO-related trends and implement actionable recommendations.
• Refresh and optimise old content to improve search rankings.
• Coordinate with UX/UI teams to ensure SEO-friendly designs.
• Report on SEO performance and suggest improvements.
• Engage in competitor analysis to benchmark performance.
• Assist in managing PPC campaigns and aligning with SEO efforts.

Requirements

Education

• Bachelor's degree in a relevant discipline
• Master's degree in Digital Marketing is a plus

Experience

• 5+ years of experience in web optimization and digital marketing

Technical Skills

• Data Analysis
• CMS Platforms

Soft Skills

• Creative Thinking
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Familiarity with social media algorithms: Understanding of how social media impact SEO and performance.
• Experience with mobile optimization techniques: Skilled in adapting SEO strategies for mobile platforms.

Benefits

• Health and wellness programme
• Pension scheme with employer contribution
• Remote work options available
• Opportunities for career advancement

Company Culture

• Continuous Improvement: We embrace a culture of continuous learning and improvement, empowering employees with training and tools.
• Work-life Balance: We understand the importance of maintaining a healthy work-life balance for our employees.
• Transparent Communication: Open and honest communication at all levels is vital to our culture.