SEO Specialist

Job Description

As an SEO Specialist at Tech Innovations Inc., you will play a pivotal role in enhancing our clients' online presence. You will develop and implement effective SEO strategies that will optimise website content, improve search engine rankings, and drive organic traffic. This position requires a deep understanding of SEO principles and analytics tools, as well as a strong ability to stay ahead of industry trends.

Responsibilities

• Lead SEO initiatives to improve clients' online visibility.
• Assist in developing content marketing strategies that align with SEO goals.
• Monitor backlinks and disavow harmful links as necessary.
• Utilise SEO tools such as Google Analytics, SEMrush, or Moz for analysis.
• Engage with clients to communicate SEO strategies and progress.
• Conduct training sessions on SEO best practices for team members.
• Collaborate with the design team on UX strategies that support SEO.
• Prepare and manage budgets for SEO campaigns.
• Advise on technical site issues that may affect SEO performance.
• Participate in industry workshops and seminars for professional development.

Requirements

Education

• Bachelor's degree in a related field, such as Computer Science or Digital Marketing

Experience

• 5+ years of experience in digital marketing with a focus on SEO

Technical Skills

• Technical SEO
• Backlink Strategy

Soft Skills

• Creative Thinking
• Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certified

Languages

• English: Fluent

Advantageous

• Knowledge of social media marketing: Understanding of how social media can impact SEO and overall digital strategy.
• Experience with local SEO strategies: Experience in optimising local businesses for search visibility.

Benefits

• Health, dental, and vision insurance plans
• Annual performance bonuses and salary advancements
• Flexible working environment to improve work-life balance
• Opportunities for professional development and training

Company Culture

• Continuous Learning: We provide resources and training for continuous professional growth and learning.
• Work-Life Balance: We prioritise work-life balance and offer flexible working options.
• Employee Recognition: We recognise and celebrate individual and team achievements regularly.