E-commerce Marketing Manager

Job Description

As an E-commerce Marketing Manager, you will spearhead the development and execution of marketing strategies that drive traffic and revenue. Your expertise will help optimize online marketing campaigns, enhance conversion rates, and boost overall customer engagement.

Responsibilities

• Design and oversee integrated marketing campaigns that leverage email, SEO, and paid media.
• Manage relationships with online marketplaces to boost product visibility.
• Utilize analytics tools to track website traffic and user engagement metrics.
• Direct the creative process for marketing collateral and digital content.
• Foster team collaboration and provide mentorship to junior marketing staff.
• Plan and execute promotions to drive up seasonal sales.
• Regularly report progress to management on marketing performance and ROI.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• Proven track record in driving sales through online marketing

Technical Skills

• Content Management Systems (CMS)
• Social Media Marketing

Soft Skills

• Project Management
• Team Leadership

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Knowledge of HTML & CSS: Basic understanding of HTML and CSS for web content management.
• Experience with Affiliate Marketing: Familiarity with developing and managing affiliate marketing strategies.

Benefits

• Comprehensive health benefits including dental and optical
• Retirement plan with employer contributions
• Regular team-building events and activities
• Access to wellness programs

Company Culture

• Continuous Learning: We prioritize ongoing training and development for all staff members.
• Community Involvement: We actively participate in community outreach and charitable initiatives.