Digital Marketing Executive

Job Description

We are seeking a passionate Digital Marketing Executive to join our team in Belfast. You’ll have the opportunity to design and implement innovative marketing campaigns while utilizing data analytics to measure success and inform future strategies.

Responsibilities

• Design, implement, and optimize digital marketing strategies that drive engagement and conversions.
• Conduct market research to understand customer preferences and behaviors.
• Manage and grow our social media presence by creating compelling posts and campaigns.
• Utilize analytics tools to track and report on performance metrics.
• Support website content updates and enhancements to improve user engagement and SEO.
• Coordinate with external vendors and agencies for campaign execution.
• Assist in the development of marketing collateral and promotional materials.
• Engage with the online community to foster relationships and encourage customer feedback.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent
• Master's degree preferred

Experience

• 3+ years of hands-on experience in digital marketing roles

Technical Skills

• Social Media Advertising
• Content Management Systems (CMS)
• Email Marketing Platforms

Soft Skills

• Project Management
• Critical Thinking

Certifications

• Digital Marketing Institute (DMI) Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in influencer marketing: Knowledge in partnering with influencers to enhance brand visibility.
• Understanding of remarketing strategies: Ability to implement and optimize remarketing campaigns for better ROI.

Benefits

• Comprehensive health, dental, and vision insurance
• Generous pension plan with company contributions
• Employee assistance programs for mental health support
• Access to workshops and courses for continued learning

Company Culture

• Learning and Growth: Providing opportunities for continuous learning and development for all employees.
• Community Engagement: Encouraging employees to get involved in community outreach and volunteer efforts.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all team members.