Marketing Manager

Job Description

Join us as a Marketing Manager, where you'll oversee our marketing efforts in Stoke-on-Trent. You’ll be tasked with creating comprehensive digital marketing strategies, managing a team of marketers, and ensuring that our campaigns resonate with our target audience. Your role is pivotal in shaping our brand’s presence.

Responsibilities

• Craft comprehensive marketing strategies aimed at increasing market share.
• Direct and coordinate marketing activities to ensure delivery of key business objectives.
• Utilize analytics tools to monitor and optimize marketing performance.
• Foster relationships with clients to understand their needs and expectations.
• Organize events and promotions to strengthen brand presence.
• Develop content for marketing campaigns that resonates with target audiences.
• Analyze competitors and provide insights for strategic planning.
• Ensure brand consistency across all marketing initiatives.

Requirements

Education

• Bachelor’s degree in Marketing, Business, or similar field
• A Master's degree is preferred but not mandatory

Experience

• 4+ years handling marketing roles, particularly in digital channels

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Creative Thinking
• Communication

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of PPC campaigns: Experience in managing and optimizing pay-per-click advertising.
• Familiarity with CRM software: Experience with tools like Salesforce or HubSpot.

Benefits

• Attractive salary with bonus potential
• Health, dental, and vision insurance
• Paid time off and flexible scheduling
• Professional development and training opportunities

Company Culture

• Continuous Improvement: We embrace a culture of continuous learning and improvement for all team members.
• Work-life Balance: We understand the importance of work-life balance and strive to provide flexibility.
• Community Engagement: We actively participate in community outreach and support local initiatives.