Marketing Research Analyst

Job Description

We are seeking a detail-oriented Marketing Research Analyst to join our dynamic team in Cardiff. This role will involve conducting comprehensive market analyses and synthesising data into actionable insights. You will collaborate closely with stakeholders to ensure that our marketing strategies are grounded in solid research.

Responsibilities

• Gather and interpret market data to inform strategic planning.
• Engage with clients to understand their research needs.
• Create comprehensive reports outlining research findings and recommendations.
• Track and report on the effectiveness of marketing strategies.
• Identify opportunities for improvement based on data analysis.
• Support senior management with relevant research insights.
• Utilise advanced analytical tools to derive meaningful insights.
• Manage multiple research projects simultaneously and ensure deadlines are met.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree is preferred

Experience

• Minimum of 3 years of relevant experience in a similar role

Technical Skills

• Qualitative Research
• Survey Design

Soft Skills

• Interpersonal Skills
• Report Writing

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Proficiency in CRM Software: Experience with CRM software such as Salesforce or HubSpot.
• Knowledge of SEO Techniques: Familiarity with SEO principles and how to apply them in market analysis.

Benefits

• Comprehensive benefits package including health, dental, and life insurance
• 401(k) pension plan with employer matching
• Opportunities for professional development and training
• Employee wellbeing initiatives and social events

Company Culture

• Diversity and Inclusion: We value diverse perspectives and are committed to creating an inclusive workplace.
• Work-Life Balance: We strive to promote a healthy work-life balance through flexible working arrangements.
• Community Engagement: We actively engage with the community and encourage our employees to partake in volunteer opportunities.