Digital Marketing Specialist

Job Description

We are on the lookout for a dynamic Digital Marketing Specialist to join our marketing team in Manchester. In this role, you'll be responsible for planning and executing effective digital marketing campaigns across various channels, including social media, email, and web. The ideal candidate will have a proven track record in driving engagement and converting leads into customers.

Responsibilities

• Create and execute strategic marketing campaigns to promote products and services.
• Utilise SEO and PPC strategies to optimise all digital content.
• Analyse web traffic metrics and report on campaign performance.
• Engage with customers on social media platforms and respond to inquiries.
• Develop engaging email newsletters and manage campaign delivery.
• Coordinate with external vendors for advertising and promotion.
• Conduct A/B testing for email and website content to maximise impact.
• Assist in planning and executing events or marketing initiatives.
• Foster relationships with industry influencers for partnership opportunities.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Relevant certifications like Google Ads or HubSpot are a plus

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Strategic Thinking
• Teamwork

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with platforms like MailChimp or HubSpot.
• Knowledge of graphic design tools: Experience with Adobe Creative Suite or Canva.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Collaboration: We believe in the power of teamwork and encourage collaboration across all departments.
• Innovation: Our creative culture allows employees to explore new ideas and take risks.
• Inclusivity: We celebrate diversity and are committed to fostering an inclusive workplace for all.