Marketing Manager

Job Description

As a Marketing Manager in Oxford, you will be at the forefront of our digital marketing efforts, crafting campaigns that resonate with our target audience. This role requires a blend of creativity and analytical skills to assess the effectiveness of marketing initiatives and refine strategies accordingly.

Responsibilities

• Create and manage content calendars for various channels, ensuring deadlines are met.
• Monitor competitors’ marketing strategies and adjust our tactics accordingly.
• Track marketing budgets and allocate resources effectively.
• Engage with customers through social media platforms to build community and brand loyalty.
• Prepare comprehensive reports on marketing performance and present findings to senior management.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• Master's degree preferred

Experience

• 5+ years of experience in digital marketing or a related field

Technical Skills

• SEO
• Google Analytics
• Content Management Systems (CMS)
• Social Media Marketing
• PPC Advertising

Soft Skills

• Leadership
• Communication
• Analytical Thinking

Certifications

• Google Analytics Certified
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Marketing Automation Tools: Familiarity with marketing automation platforms, such as HubSpot or Marketo.
• Understanding of A/B Testing: Knowledge of A/B testing methods and their application in digital marketing.