SEO Analyst, Stirling in Digital Marketing

Job Description

We are seeking a detail-oriented SEO Analyst to join our digital marketing team in Stirling. The ideal candidate will be responsible for developing and implementing effective search engine optimisation strategies to increase organic traffic and improve search engine rankings. This role offers the opportunity to work in a dynamic environment, collaborating with content creators and web developers to enhance the overall digital marketing strategy.

Responsibilities

• Create and maintain SEO documentation, including guidelines and processes.
• Assist in the planning and execution of PPC campaigns.
• Manage relationships with external vendors for SEO tools.
• Guide the development of SEO training for the content team.
• Track and report on competitor SEO activities.
• Participate in brainstorming sessions to develop creative strategies for improving organic traffic.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media or related field
• Master's degree in Digital Marketing is a plus

Experience

• 3+ years of experience in SEO with a proven track record

Technical Skills

• Data Analysis
• Content Strategy

Soft Skills

• Creativity
• Project Management

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing: Skill in performing A/B tests to enhance SEO strategies.
• Familiarity with website management tools: Experience with CMS platforms like WordPress or similar.

Benefits

• Flexible working hours and remote work options
• Comprehensive health insurance
• 401(k) retirement plan with company match
• Employee recognition programs

Company Culture

• Inclusivity: We celebrate diversity and create an inclusive workplace where everyone's voice is heard.
• Work-Life Balance: We promote a healthy work-life balance through flexible working options.
• Community Engagement: We encourage our employees to engage with the local community through volunteer opportunities.